[privacy] Is this all about relevant Ads?

[Valdis.Kletnieks at vt.edu]

On Tue, 18 Mar 2008 08:08:07 +0900, Peter Evans said:
> 	You have to wonder about the accuracy of data gathered by 
> 	circumlocution like this. 
> 
> 	Question: Do my search patterns accurately reflect my lifestyle?
> 
> 	If I search for say, "Mercedes" a lot, does that make me white middle class
> 	trash trying to look rich, or the local Yak shopping for yet another merc
> 	with dark tinted windows and shinagawa plates?

shinagawa??!?  Wazzat? ;)

Which exactly demonstrates why it's a broken concept - anybody who tries to
market me a shinagawa plate because I search for it is overlooking the fact
that if I'm using a search engine for that, it's because I have no flipping
*clue* what it is.  Meanwhile, the guys who are hoping to flip me targeted ads
for guitars or books are going to be missing out, because I already *know* my
favorite sites for those, so a search engine isn't going to get its grubby
little paws on it...


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