[privacy] TBL speaks out against ISP-targeted advertising

Jim Murray jim at digitaldaemons.co.uk
Mon Mar 17 06:39:21 CDT 2008


http://news.bbc.co.uk/1/hi/technology/7299875.stm


Web creator rejects net tracking
By Rory Cellan-Jones
Technology correspondent, BBC News

Sir Tim Berners-Lee has fears over the future of the internet
The creator of the web has said consumers need to be protected against 
systems which can track their activity on the internet.

Sir Tim Berners-Lee told BBC News he would change his internet provider 
if it introduced such a system.

Plans by leading internet providers to use Phorm, a company which tracks 
web activity to create personalised adverts, have sparked controversy.

Sir Tim said he did not want his ISP to track which websites he visited.

"I want to know if I look up a whole lot of books about some form of 
cancer that that's not going to get to my insurance company and I'm 
going to find my insurance premium is going to go up by 5% because 
they've figured I'm looking at those books," he said.


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